I know the comments are coming. I KNOWWWWW THEY ARE COMING. So let me get all the way ahead of them.
🧐 “I always use measuring cups and I’ve never had a problem.”
🧐 “I never weigh my flour and my _________ always turn out perfect.”
These may be totally true statements. I believe you, friend. I really honestly do.
But I also know that there is a better, easier, more accurate, and correct (yep, I said it) way to measure ingredients for accurate and repeatable results.
Accuracy and repeatability may not matter to you!
Here’s why it matters for me:
MY JOB is to teach people how to bake. I write recipes and share them on my website and the idea is that those recipes are repeatable with the SAME EXACT RESULTS by my readers in their own kitchens.
If I tell you that my cookie dough calls for 2 cups of all purpose flour, I’m telling you that I tested and perfected them with 240 grams of all purpose flour and I expect you to make them with that same exact measurement.
There’s no question of whether or not I spooned and leveled with my measuring cup, whether I dug down to the bottom of my flour container or I skimmed from the top, if I perhaps poured directly from the bag into the measuring cup…
There is NO QUESTION. None. Zero. It’s 240 grams PERIOD. Not taking questions.
Whenever someone says the recipe that they made from my site “didn’t turn out” or their cookies didn’t spread, or their cake was too dense, my first question is “did you weigh your flour?”
More often than not, the answer is no. If the answer is yes, we move onto the temperature of the butter, which is another controversial opinion I shared a few months ago that got people RILED UP about butter (holy moly, that was a WILD RIDE).
Listen. At the end of the day, you are going to continue measuring the way that you do and always have, and that’s fine. But if you are a user of my recipes and want to achieve the same exact results that I do and that are expected from the recipe, you’re going to have to make this change.
I promise I’m not trying to make your life miserable. I’m trying to make you a better and consistent baker. And if that upsets you, I’m not your people (and that’s ok) 🙌 #baking
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